Purpose

In Term 2, the focus shifts from understanding the future to renewal—how to develop ideas, understand customers, and build sustainable business models. Creativity, innovation, and responsible leadership are integrated to create growth that delivers both meaning and value.

You learn to think like an entrepreneur, act like a leader, and understand what truly drives customer choices. Through cases, exercises, and business simulations, you gain insight into how the most successful companies turn innovation and sustainability into a competitive advantage.

Core Themes

• Entrepreneurial Innovation
  • How are new ideas created—and how do they become reality?
  • You learn practical methods for idea development and innovation that can be implemented in real-world settings. From design thinking to agile experimentation, you gain tools to create new momentum in your organisation and think like an intrapreneur within your own company.
• Customer Psychology
  • Understand your customers—and what truly motivates them.
  • This theme dives into behavioural psychology and customer journeys. You learn to identify needs, emotions, and decision patterns, enabling you to design products, services, and experiences that create genuine value and loyalty.
• New Business Models
  • When the world changes, the business model must change with it.
    You explore how to combine existing strengths with new opportunities—such as partnerships, digital platforms, and circular economy models. The focus is on balancing the exploitation of what already exists with the exploration of what’s new.
• Transforming Finance
  • Innovation requires financial insight.
  • You learn how to connect financial decisions with business strategy. Through business simulations, you see how investments, growth, and risk management affect the company’s sustainability and long-term competitiveness.
• Sustainable Business
  • Sustainability as an integrated part of strategy—not an add-on.
  • You learn how to translate sustainable principles into concrete business practices. The focus is on how environmental, social, and financial responsibility can strengthen brand value, employee engagement, and the bottom line.
• Learning Outcomes
  • After Term 2, you will be able to integrate innovation, customer psychology, and sustainability into a holistic leadership practice. You gain the tools to create products and strategies that are relevant, responsible, and profitable—both now and in the future.

After completing Term 2, you will be able to:

• Think and act as an innovative leader
  • You gain a practical understanding of how ideas are developed, tested, and implemented rapidly—without losing strategic direction.
• Understand your customers at a deeper level
  • You learn to combine data and psychology to anticipate customer needs and build relationships based on trust and insight.
• Create business models with future potential
  • You are able to design new growth models that combine technology, partnerships, and sustainable solutions.
• Integrate sustainability across the entire value chain
  • You learn to turn responsibility into a competitive advantage—and to create balance between profit and purpose.