Purpose

Term 1 sets the scene for the entire programme. Participants learn to analyse megatrends, manage uncertainty, develop sustainable growth strategies, and lead people through transformation. The focus is both strategic and human—you learn how to create direction in a complex world and bring teams along on the journey of change.

Core Themes

• Future Business
  • What will the business of the future look like—and how do you prepare for it?
    This theme provides insight into the megatrends shaping our world: technological breakthroughs, globalisation, geopolitical uncertainty, sustainability, and new consumer expectations. You learn to analyse these changes and translate them into new opportunities and long-term business models.
• Leading People
  • Successful organisations are built by people—not by strategies alone.
  • You learn how to create engagement, motivation, and performance within your team, even as conditions change. Through insights into leadership psychology and organisational behaviour, you gain tools to foster alignment, psychological safety, and decisiveness during periods of uncertainty and transformation.
• Growth Strategies
  • How do you create growth in a world where nothing stands still?
  • This theme focuses on strategic planning and scenario development. You learn how to map future opportunities, assess risks, and design flexible growth strategies that can be rapidly adapted as market conditions change.
• Leading Change
  • Change is a constant—but resistance is natural.
  • You learn to lead transformations with courage, clarity, and strong communication. The focus is on bringing people with you, creating meaning, and managing the emotional and practical challenges inherent in any change process.
• Technology Potential
  • Technology is not just a tool—it is a strategic game changer.
  • You gain insight into how artificial intelligence, data, and digital platforms can be used as drivers of growth, efficiency, and innovation. Teaching links technological understanding with business strategy, enabling you to make informed decisions about when—and how—technology should be implemented.
• Transforming Markets
  • From theory to practice.
  • In this final theme, you work with a realistic business simulation where you apply your new competencies in practice. You will have the opportunity to experiment with strategies, make real-time decisions, and see the consequences—in a safe yet highly realistic learning environment.

Learning Outcomes

After Term 1, you will stand stronger as a leader—ready to take responsibility for the future and deliver results in a world where change is the only constant. You gain not only new knowledge, but also a new perspective on how strategy, technology, and people are interconnected.

After completing Term 1, you will be able to:

• Navigate the future business landscape with strategic insight
  • You learn to think long term while acting decisively. With insight into global megatrends and future market dynamics, you will be able to analyse complex environments and make strategic decisions that strengthen your organisation’s position—even in uncertain times.
• Develop flexible and sustainable growth strategies
  • You gain practical methods for identifying new growth opportunities and designing strategies that adapt to changing market conditions. The focus is on creating balanced growth—financial, human, and environmental—grounded in sustainable business principles.
• Understand how technology and people interact in times of change
  • You learn how technological innovation and human creativity can reinforce one another. With a deeper understanding of digital trends and organisational behaviour, you will be able to bridge technology and culture—and build organisations that are both effective and meaningful.
• Lead transformation with courage, insight, and decisiveness
  • You develop your own leadership style and gain tools to create direction, motivation, and momentum in transformation processes. You learn to communicate clearly, make decisions under pressure, and inspire others to take ownership of shared progress.