Post-pandemic consumers

Post-pandemic consumers

As the world begins a slow recovery from the worst of the pandemic, it is clear that lockdown has had a profound impact on how we live. The fear of contagion, the experience of isolation, and the economic uncertainty that continues, are changing consumer...
Avon goes digital

Avon goes digital

I first met Avon’s new CEO, Angela Cretu, during a customer-centricity masterclass I was delivering in Budapest a decade ago. As we talked about the primacy of the consumer, and how to create better propositions for them, she was adamant that in her business it was...